Business Plan Of Smart Films Project Of A Company

The decision to speed up the cultivation and development of strategic emerging industries that The State Counsil stated focuses on the development of the seven strategic emerging industries, and in which energy-saving and environment-protection ranks first, highlighting the national strategic position to develop the industry of energy-saving and environment-protection.Based on the theory of strategic management, this paper aims at making a scientific, objective, and rational business plan. Firstly, it reviews the relevant literature, which includes the review of smart membrane materials, business plan, the types of strategic management and strategy, making a theoretical foundation for the business plan of smart energy-saving film project.Secondly, with analysis of internal resources, ability and external environment of the smart energy-saving film project’s partners(hi tech and Shanghai silicon), including political environment, economic environment, technical environment, market demand and competitive environment, it concludes that smart energy-saving film project fits national industrial policy, and possesses the multiple ability of technology and organizational management.Besides, the project has a broad development prospect with the great demand of current Construction & Automobile industry for smart energy-saving and environment-protection film, so it provides objective basis and support for the development of smart energy-saving film project. Both Partner with powerful alliances, will be the first to launch new products of smart energy-saving film with high ratio of performance to price, and they can stay ahead in the competition of the future. Then, through the analysis of SWOT, the location and selection of the target customers and target market, and the choice of competitive advantage, smart energy-saving film project will actively develop the overseas export market after distributing the film of the mid-to high-end market in domestic, based on the function of smart temperature control, safety explosion-proof, privacy, and the present condition of glass film in domestic market. The target customers come from the mid-to high-end market of Construction& automotive glass films. Finally, to be the industrial supplier with the optimal value, the project will select the strategy of high-difference and low-cost by establishing a high difference demand in key point and making accurate market segmentation, so as to create high value with low cost. Not only implementation programs of the project, which mainly includes the project location, general plot plan, technology process, plant construction, the main equipment, auxiliary production facilities and others, but the technical measures for energy-saving are also proposed, as well as the total assessment for effective energy-saving is performed according to the location of the project, to ensure that the development process of the project will agree with the principle of energy-saving and emission-reduction.Lastly, through analyzing the financial condition of investment, we can clearly understand the cost construction and the profit space of the project, and it’ll help control the cost and risk of the project better to increase the possibility of projects success. Once capacity utilization of the project reaches 24%, its profit and loss will be balanced. At the same time, possible risks that may occur in the process of the project, including technology risk and market risk, is predicted. It concludes that the project is feasible with low risk and strong ability to control.