Z Company Smart Phone Business Follow Strategy Optimization Research

In recent years, with the vigorous development of information and communication technology, mobile phone industry to win an unprecedented high-speed development. Chinese smartphone companies to draw attention of the world, the development of Z company and2012H company has become the world’s10biggest smartphone maker, more and more domestic enterprises with the updates to the evolution of technology and the3g industry of booming development, take the market competition strategy to grab market share of the international line manufacturers, efforts in domestic and international market to shorten the gap with the international first-class manufacturers.This article through to the Z company market follow the strategic problems in the analysis, combined with case study related to the cause of the problem, according to the characteristics of the Z company follow strategy, put forward how to optimize the following strategy. Z corporation combining its own advantages and disadvantages, analyzes the Z company following strategy facing the market opportunities and challenges, as well as developments in Z company mobile phone business and industry. For Z company, product, market channels, brand strategy, analyzing the existing problems and characteristics of using the method of theory combining with the actual case, on the basis of theoretical knowledge, the following strategy to improve optimization of Z company mobile phone business, following strategy in business and in order to better play to the role of market competition, improve enterprise in the field of mobile phone business execution effect, prevent and reduce the negative utility strategy implementation process, help Z corporation to improve following strategy according to competition environment optimization, in the face of the smartphone of opportunities and challenges under the new competitive landscape. For following strategy in the use of the mobile phone industry market for reference, for the domestic small and medium-sized mobile phone manufacturing enterprises carry out market follow the strategy and implementation plan, reference and reference, promote related theory research and practice, and even communication technology for mobile phone manufacturing enterprise implement the strategy of market following the provided template.This article is divided into six chapters, the first chapter the introduction, mainly elaborated in this paper the research background, significance, methods and thinking framework, etc.; Chapter ii market following strategy theory research, mainly from the following strategy, segmentation and the characteristics of market application, theory core, successful implementation of the strategy, analysis of the pros and cons of the elements of market following strategy through analyzing the related theory; Chapter iii industry background and overview of Z company, relying on data analysis, the development situation of the mobile phone industry and competitive environment, market at home and abroad and main competitors; Chapter4Z corporation following the strategic problems in the analysis, mainly expounds the following strategy of Z company introduce market in terms of technology and products, market channels and brand problems, analyze the causes of these problems; Chapter5Z company follow the strategy of optimization research, mainly expounds the following strategy, how to adjusting and optimizing the enterprise and strategy optimization improvement measures are put forward, put forward how to establish suitable for the enterprise itself in the market following the strategic system. Chapter6conclusion and discussion, the main reiterated Z corporation markets following the summary overview of the strategic problem and optimization measures, the last section points out the main conclusion and the deficiency of this study.