Business Plan For Smart Pension Programs Of Hongtao Company

According to international standards,when the proportion of the population over 65 years old reaches more than 12%,it indicates that pension real estate will develop rapidly.In 2017,the State Health Planning Commission predicted that China's population aging level will reach 12% by 2020,and in the future the number will continue to rise,and it is enough to support the development of pension real estate.The aging of the population will become an important issue in 2020,and it is expected that there will be policies and institutional to attract social capital into the pension real estate market.In the report of the 19 th National Congress of the Communist Party of China,it is proposed to build a policy system for the elderly,filial piety,respect for the elderly and the social environment,promote the integration of medical care,and accelerate the development of the cause and industry.This has pointed out the direction for the new era of Chinese-age care.Based on the background,this business plan combs the relevant theories of project management,strategic management,and technological innovation management.Firstly,it expounds the general situation of Hongtao Company's smart pension project,and uses PEST theory to carry out the macro environment of smart pension project.Then,using the Porter Five Forces model to analyze the competitive environment of smart pension projects,segment the market,determine the target market and position the market.Secondly,elaborate the process of designing the entire scheme of the smart pension project,covering five aspects: plan,products concept design,project management business model,profit model construction,sales strategy analysis,etc.In addition,analyze the investment and financial situation of the project,and estimate the expected economic benefits of the project,and then propose corresponding financing plans and projects.The potential risks of the implementation were analyzed and preventive measures were proposed.Finally,provide conclusion and prospect for the project and the company.With the help of the business plan of this project,this paper puts forward the feasibility of Hongtao Company to implement the intelligent pension project,so as to standardize the operation mode,marketing strategy and financing scheme of Hongtao Company,strengthen the confidence of project investors,obtain strong financial guarantee for the project,and make the project smoothly implemented and realize the anticipation returns.It is hoped that this plan will help Hongtao Company to realize its expected business value and serve as a reference role for compatriots who are writing similar business plans.