Development Strategy Of Yunnan Jiazhou Agricultural Science & Technology Co.,Ltd.

Yunnan Jiazhou Agricultural Science & Technology Co.,Ltd.is a multi-function Plateau agriculture development enterprises,which produces Livestock products,such as lemon,Turkey,beef and honeybee,and also provides agricultural leisure tourism services.Because the company has just established,there is no clear strategic positioning and development plan.So it is necessary for Yunnan Jiazhou Agricultural Science & Technology Co.,Ltd to analyze company's internal and external environment and make the company's development strategy.This thesis uses basic theory of Strategic management and marketing management,studies the case of development strategy of Yunnan Jiazhou Agricultural Science & Technology Co.,Ltd.and puts forward to t development strategy of the company.After introducing the research background,significance and research status at home and abroad,the thesis starts with introducing the company's external strategic environment.It firstly analyses the macro environment and market environment.Secondly,the paper analyses the enterprise's internal strategic environment,such as the company's basic situation,human resources,business income,financial benefits,etc.Then put forward guiding ideology and principles of company development strategy,confirms the company's strategic positioning.Based on the company's business environment,the development strategic goals for the company is determined.And according to the strategic goals,from three aspects including Science and technology,operation and market,we make the development strategy.Finally,we put forward the implementation safeguard measures for the development strategy,such as setting up a comprehensive organization system,improving the system of enterprise management,raising the level of enterprise financial management,strengthening the construction of company information.