| With the opening up of the commercial housing market,China’s real estate industry vigorous development for more than a decade Today,the whole real estate in our country in the gross national product(GNP)than for more than half,the industry growing in real estate bubble that was pushed up Along with the increase in housing supply in our country,the population distribution is not balanced,leading to second-and third-tier cities population amount less than the current situation of excess housing inventory goods,weakened the second-and third-tier would buy new residential houses,the real estate market increasingly serious secondary differentiation Frequent market housing real estate developers run appeared to analysis the reasons of the road,on the one hand,comprehensive level of residential project is different,the real estate market profit margins have huge crowd,on the other hand is a residential project marketing strategy selection problem.Follow this paper puts forward problems,analyzing and resolving problems based on the real estate industry development present situation,national macroeconomic regulation and control the real estate industry as the background,with a small real estate company of dalian jinke real estate residential real estate project as the research object,the integrated use of theoretical analysis of management research methods such as comparative analysis,the effective analysis of dalian real estate market present situation,through to the whole industry,a detailed analysis of various aspects demand,find out the main points of the real estate marketing,this thesis focus on find out the dalian jinke real estate actual problems of marketing solutions,using PEST analysis STP marketing 4 p theory for dalian jinke real estate company to select the appropriate real estate marketing strategy,improve the enterprise product sales,improve enterprise management,for the small and medium-sized enterprises in the increasingly competitive market environment sustainable development to provide the reference. |
