Motorola RAZR Product Marketing Strategy

Marketing Strategy is the way for company to realize the sales goal. The markingmatrix is the important part in marketing strategy and the main concept of modernmarketing theory. It is the controlable and strategic marketing tool for company tomake the market generate the expected change. Marketing matrix is formed by all themeasures have influence in products. All the measures should be conducted to4parts,we call it “4Ps”: Product, Price, Place and Promotion. The good marketing matrix isthe effeciancy tool to promote the market position. The article is based on themarketing matrix and Chinese market, to analysis the competition structure and thesituation faced by Motorola. By analysising Motorla’s marketing matrix to find thechances and risks after purchased by Google. The goal is to provide some advice toMotorola and also Chinese mobile vendors. The article is divided by6part: the1stparts is the background information for the article. The2nd part is to introduce the4Ps theory used by the article. The3rd part is to analysis the Chinese market formobile. The4th part is to introduce all the information and situation for Motorola.The5th part is to analysis the marketing strategy on XT910. The6th part is to showthe result. The problem and the advice.