Research On Development Strategy Of Investment Banking In Dalian Branch Of ShangHai Pudong Development Bank

The investment bank is mainly engaged in securities issuance and underwriting,trading,corporate restructuring,mergers and acquisitions,investment analysis,risk investment,project financing business in the non bank financial institutions,is a kind of financial institutions and commercial banks should be relatively,and become the main financial intermediaries in the capital market.With the gradual development of China's social economy,the importance of capital market has become more and more prominent.The credit services provided by ordinary commercial banks can no longer meet the financing needs of many enterprises with low cost and high efficiency.At present,more and more commercial banks began to set up investment banking department,as one of the important supporting departments in taiwan.The joint-stock banks compared with the state-owned big firms,facing the problem of shortage of intermediate business income,business less product variety,low technical content and income generating method is single,centralized policy and related resources,to carry out the business of investment bank is the only way which must be passed as soon as possible.This paper takes Dalian Pudong Development Bank as an example,the use of strategic analysis,SWOT analysis and other research methods,through literature,comparing the domestic and foreign investment bank development path,combined with the Shanghai Pudong Development Bank Dalian branch current business characteristics and development goals,find the Shanghai Pudong Development Bank Dalian branch in investment banking problems and shortcomings,and then on the basis of learning,and puts forward relevant suggestions on the development of Dalian Pudong Development Bank Investment Banking business.At the same time,on the basis of the above analysis,put forward the strategic suggestions for the reform of the line,and clearly put forward the diversification strategy based on the Shanghai Pudong Development Bank,the investment banking can be centralized strategy,supplemented by a number of functional strategy,so as to guide the Pudong Development Bank,Dalian branch of the development of investment banking.In this paper,through the existing theoretical knowledge,combined with their own work experience,Dalian Pudong Development Bank investment banking business put forward their own views.