The Development Strategy Study Of The Investment Bank Service In Bank Of China JiangXi Branch

In recent years, with further acceleration of China’s financial sector reform and gradually open financial market, especially the capital market in China, the current our country finance environment, the overall structure and layout and great changes have taken place in the market. With the rapid development of "financial disintermediation", makes the market interest rates to speed up the pace, which can lead to the development of the traditional business of commercial Banks, the traditional business profit fell sharply, so the current era of commercial Banks rely on net interest margins will become history, to the wider capital market development has become one of the inevitable choice of commercial Banks, and not to use capital to earn profits of investment banking business is also increasingly become a commercial bank "to be bestowed favor on newly", investment Banks will also be a key sector in the adjustment of commercial bank business pattern.In this paper refer to a large number of documents and fully understand the domestic and foreign research dynamic, on the basis of the bank of China, jiangxi province are discussed in strategy for investment banking. The full text is divided into seven chapters. The first chapter illustrates the selected topic background and research significance; The second chapter describes the related theory of investment banking, and systematically and objectively in this paper, the relevant studies of investment banking at home and abroad present situation and progress of all kinds of theory and practice; Third chapter to analyze the current situation of the development of domestic and foreign commercial Banks, investment banking business, and get some inspiration; Chapter iv to Jiang Xizhong behavior cases, analyze the development status quo of the bank of China investment banking business; Fifth chapter through to the bank of China investment banking business in jiangxi province on the basis of SWOT analysis, find out the problems existing in the development of the bank of China investment banking business in jiangxi, determine the strategic direction of its differentiation; Chapter6application of combining the theory of investment Banks, and draw lessons from the successful experience of domestic and foreign commercial Banks to develop investment banking business, the differentiation strategy framework, for the development of the bank of China to develop a specific strategy of jiangxi, such as:more comprehensive promotion and innovation investment product product marketing system, perfect the investment Banks, cooperate to promote the core business strategy, promote business linkage with subsidiaries, the implementation of risk management and internal control, strengthening the line management and professional talent team construction and so on. These specific measures around the implementation of the strategy of differentiation, which, in turn, to help the development of investment banking in the jiangxi formed on the core competitiveness; The seventh chapter points out the conclusion of this paper, deficiencies and prospects. Hope this article can study on the development of the bank of China investment banking business in jiangxi province to provide some beneficial exploration and help, to cope with the fierce market competition, achieve business rapid development, to better promote the development of the bank of China investment banking business in jiangxi province put forward some Suggestions.