Dalian Spindle Environmental Facilities Company Developing Strategy Research

Now we are entering a new era in which China economy has grown fast andthe relationship between supply and demand also changed a lot,the competition between enterprises for limited market share become more intense.In order to gain and maintain more competitive advantages,enterprises spend more efforts.In order to achieve sustainable and healthy development of enterprises,enterprises must be combined with their own characteristics to adapt market and industry changes in the development of the strategy for clarifying the strategy target,development direction and competitive strategy.By making development strategy to achieve the competitive strategy to avoid the weakness,it can also configure the resources of enterprise more effectively and guide the direction for daily producing work.Company has already obtained the recognition of the market by entering the market earlier and high quality of the products and service after the past two decades development.But it also meet some difficulties in further development because of the changes happened internal and external during the expansion of the enterprise.How to seize the opportunity in the market and meet the challenges?Rebuild the development strategy based on internal and external environment is of vital importance.In this paper,it first expounded the theory of enterprise development strategy and then analyzed the external environments like cooling tower industry and competitors,summing up the external opportunities and threats faced by enterprise.All of them are based on clarifying the research and technical route;the paper analyzed the various kinds of resources and abilities in the enterprise summed up existing advantages and disadvantages of the enterprise at the same time.This paper formulated the future strategy for company by combining with the SWOT.This paper expounded the strategy target,the development strategy and strategy implementation safeguard measures.In the development strategy,we take low-cost competitive strategy,service industrialization strategy,1+4 joint sales strategy and core technology expansion of the enterprise.How to seize the opportunity in the market and meet the challenges?Rebuild the development strategy based on internal and external environment is of vital importance.