Research On The Identification And Prevention Of Financial Risk Of Poly Real Estate

The real estate industry is a pillar industry for the development of the national economy,which is closely related to everyone's life.The large fluctuation in the industry will cause the imbalance of the national economy and destroy the stability of the society.As a capital intensive industry,the financial activities of the real estate have large demand for capital,long payback period,poor liquidity and strong policy guidance,which is more risky than other industries.In recent years,the government have issued a series of strict macro-control policies in order to suppress the real estate business growth,controlling housing prices,preventing bubbles,removing inventory,limiting purchases and sales,combined with strengthening financial control and tightening financing channels,which makes real estate enterprises face double extrusion of sales side and capital side.Then the operation risk further increases.Therefore,it is of great practical significance to discuss the control of financial risk of real estate enterprises.The wave of mergers and acquisitions makes the industry centrally concentrated,compressing small and medium real estate living space,and the status of large real estate enterprises is particularly prominent.In the wave of state-owned system reform,the integration of State-owned Key Enterprises in the real estate industry has become the focus of the industry.Poly has been in the leading position in the state-owned real estate enterprises,which has the fastest development and the largest scale.Poly is different from the former "safe and stable" image of state-owned enterprises,and has been adopting a high lever fast sales model for many years.Under the current policy background,it is worth our discussion whether this model will always be effective.This paper taken Poly Real Estate as the research object,which is different from the previous methods of analysis that based on early warning model.Two different ways were used to analyze and summarize the financial risk of Poly.Firstly,the author used the Efficacy Coefficient Method to evaluate the existing financial risk of Poly,and drawled the conclusion of the police situation,and made a preliminary identification of the risk.Secondly,the author used the financial statement analysis method to compare with the industry value,identified the potential financial risks and the internal causes of the risk,and made a dynamic analysis of the financial risk.Finally,the qualitative analysis method was used to point out the new financial risk caused by the external factors.The two methods complemented and confirmed each other,and the analysis of external factors made the conclusion more comprehensive and true.Through the detailed analysis above,it is found that Poly has poor performance in debt repayment and operation.The profitability of Poly also presents a downward trend.The interaction of the above risks finally affected the activities of the capital flow of Poly.Through sorting out the internal relationship between risks,the author gives the corresponding optimization countermeasure of Poly Real estate from three aspects: capital,sales and resource.It can effectively help enterprises optimize the prevention system of enterprise risk,reduce the possibility of financial risks,and promote the healthy development of enterprises.