Study On A Online Training Platform Of Entrepreneurial Growth Problems And Strategy

The rapid development of mobile Internet has brought disruptive changes to the traditional industries.The development of information technology represented by mobile Internet technology,cloud computing and big data has made the online training platform the most growtive industry in the Internet field in recent two years.Faced the users base,the online platform brought together multilateral users and built a "bridge" between the supply and demand sides to share and help each other,completed the links and integration of many resources.Online platform enterprises sprung up,but the enterprises that can survive and had long-term development were very few.As its most basic,some issues are crucial importance,such as the understanding of online platform this new business mode,scientific platform enterprise management,the completeness of business system construction of online platform and the integration of platform resources and so on.As an emerging industry,in order to be successful,online platform must establish a business philosophy with user needs and user services as focus,enhance the deep excavation of user needs,and optimize and upgrade user services.While it integrated resources of all parties,it should do the operation of platform,winning a lasting competitive advantage for enterprises.A online training platform is a young start-up company that wants to find a place in the online training market and looks forward to expanding its business lines with the integration of superior online training products and various resources to create beneficial development space.The study of its growth in the initial stage fully caters to the needs of many enterprises' owners who want to transform to online mode and transform unsuccessfully,provides valuable experience sharing and reference for them,and provides new ideas for the training mode.Based on the related theories of platform,online training and enterprise growth,in this paper,firstly it clarifies the connotation of the platform,expounds the type and the platform development.;Secondly,combined with the status quo of A online training platform for entrepreneurship and many problems encountered in the process of growth of online training and enterprise growth theory is used to calculate A online training platform for the reason of the problem encountered in the process of growing up;Moreover,by studying entrepreneurial growth strategy with A online training platform to grow the strategic orientation and resource integration,for the current environment of A growing online training platform to provide the corresponding to its period of growth strategy,Based on the improvement plan of growth strategy,the paper puts forward the safeguard measure based on thinking and system.