Research On The Tourism Development Of Music Resource Of Li Nationality In Hainan

Under the background of the construction of international tourism island,decision makers and researchers are facing a big problem how to deeply find out connotation of Li music culture,develop characteristic Li music resource,combine modern life style,meet various tourists need,create particular production,make music culture enter into tourism,effectively promote quality of Hainan culture tourism,in the meanwhile,push tourism development by taking advantage of new tech and new media to spread.This paper started from the research of resource of Li music culture include Li Folk Songs,dance,musical instruments and instrumental using field survey methods.SWOT analysis on Li music tourism shows that it’s old-line,profound culture,rich national character,prominent geographical color,policy support of local and national,economic environment and a good customer base and so on.By using the method of case study,this paper analyzed the development cases of music tourism,such as Tian Lin Zhuang Drama in Guangxi and impression Liu Sanjie,obtained six inspirations,such as highlighting the natural landscape characteristics of tourist destination,integrating culture and story,etc.Through the investigation of attractions and festivals such as ‘March three’,Baoting New District Festival,the author acquire the development and application status of Li music resources.The development of Li music tourism in Hainan is mainly based on the sightseeing mode of physical display and the entertainment-experiential viewing mode,and there were some disadvantages,such as single products,serious homogenization,insufficient creative efforts and lack of innovative products with the times.The insufficient service of tour guides affected the tourist experience;the cultural connotation were not excavated,the products lacked vitality,and the market was short of cultivation,and so on.At last,In view of the fact that the development of music tourism of Li nationality in our province lagged behind and the fine goods are few,this paper put forward four principles,four forms of development,nine development strategies and six safeguard measures for the development of music of Li nationality in Hainan.Based on the practical needs of the development and application of Li nationality music tourism in Hainan,the paper carried out the research on the development and application of Li nationality music,in order to cause the society and the government to re-examine the Li nationality music tourism resources,which is reasonable,Properly to utilize the music tourism resources of Li nationality,to realize the industrialization development of cultural resources,to provide countermeasures for the development,innovating and upgrading of tourism in Hainan,to provide the basis for the decision of the relevant government departments,and helping the cultural tourism development of the international tourism island.At the same time,the tourism development of Li nationality music can also provide reference for the development of minority music in tourism,and contribute to the inheritance,protection and development of Li nationality music too.