The Efficiency Of Car Rental Company And Its Influence Factors Analysis

With the rapid development of the market economy,the demand for transportation has also increased substantially,and the way residents travel has gradually changed.More and more people choose to rent a car,which has greatly increased the demand for car rental.In recent years,although the car rental industry is in a stage of rapid development,the market penetration rate is also increasing,but the market environment is chaotic,the enterprises are numerous,and there is no branding or networking,resulting in waste of social resources and enterprise resources,which has become a hindrance to car rental.Important reasons for industry development.In order to minimize costs,achieve rational allocation of resources,enhance the core competitiveness of enterprises,and obtain more profits,it is necessary to analyze the operational efficiency of car rental companies and analyze the influencing factors.First,analyze the research methods of the operating efficiency of car rental companies.Through the analysis of non-parametric research methods,the paper introduces the origin and development of data envelopment analysis,and summarizes two classical models of data envelopment analysis,and further introduces input-oriented CCR model and output-oriented BBC model.Through the analysis of the parameter research method,the origin and development of the stochastic frontier analysis method are introduced,and the Cobb-Douglas production function and the transcendental logarithmic production function are further introduced.Summarize the two research methods,compare and analyze the advantages and disadvantages of the research methods,and lay a foundation for the evaluation of the operational efficiency of car rental enterprises.Secondly,evaluate the operational efficiency of car rental companies.By analyzing the theoretical methods,the appropriate evaluation model is determined,and the operational efficiency evaluation model of the car rental enterprise is constructed.The input and output index system is established through the literature analysis method and the data query method.Using the panel data of the survey,evaluate and analyze the car rental operation efficiency of different types of enterprises,and obtain the trend of the operation efficiency of traditional and time-sharing car rental enterprises over time,further evaluate and analyze the operational efficiency of different regions,and draw the population and business operations.The relationship between efficiency and theoperational efficiency relationship between the southern region,the central region,and the northern region.Verify the characteristics of operational efficiency through survey data,and compare the actual operation situation to prove the effectiveness and practicality of the above evaluation analysis.Finally,the analysis of the influencing factors of the efficiency of business operations.The influencing factors of technical inefficiency are selected,and further elaborated and explained.Based on the optimal production function model and influencing factors,a stochastic frontier model and an efficiency model are constructed.Through empirical analysis,using survey data for parameter estimation and results analysis,based on parameter estimation and results analysis,further analysis of the impact of influencing factors on car rental companies.At the same time,based on all the above analysis results,the corresponding improvement measures and policy recommendations are proposed,which lays a theoretical foundation for the development of car rental,and has practical significance for car rental policy formulation and enterprise management.