Mountain Kunyu National Forest Park Tourism Resources Non-Use Value Assessment

With the increasing heat of ecotourism,as an important part of ecotourism,forest tourism has attracted more and more people's attention.The number of forest tourism increased year by year,as the important carrier of forest tourism forest park has brought rare opportunities of development,however,because of the many forest park management too pay attention to the present economic value,and ignores the sustainable development of the future,also led to the development and utilization of forest park,some problems such as environmental pollution,damage to forest tourism resources.In view of this,it is necessary to estimate the non-use value of forest parks and provide a reference for the decision-making and implementation of the relevant management departments of forest parks.This paper,taking Kunyu Mountain National Forest Park located in Yantai City,Shandong Province as the research object,first of all,Kunyu Mountain natural tourism resources,cultural tourism resources and the status of the ecological tourism resources are introduced and illustrated,and then,according to the characteristics of the Kunyu Mountain tourism resources evaluation index and reference for domestic research,the regional environmental quality,the quality of landscape resources and tourism exploitation conditions as Kunyu Mountain tourism resources non-use values of main influencing factors,and to select the four environmental representative,a cost on behalf of the attribute.Next,through to the Kunyu Mountain visitors,the questionnaire survey to collect data to the participants' social and economic behavior and tourist behavior data,and use the Condition logit model and Mixed logit model for statistical analysis of data collected by survey respondents to Kunyu Mountain National Forest Park tourism resources on behalf of the property,as well as preferences intent to ascend,and on this basis,the compute marginal willingness on behalf of the attribute value and non-use value of Kunyu Mountain National Forest Park.At the end of this paper,the preference heterogeneity of interviewees is preliminarily discussed,and the preference difference of different types of interviewees on different representative attributes of tourist resources is obtained,which provides a reference for the decision of the value promotion,development and utilization of tourist resources in Kunyu Mountain National Forest Park.