The Study On The Construction Of Cigarette Brand Culture Of Yanji Cifarette Factory

With the rapid development of China's industry and economic prosperity,people have a higher pursuit of material life.The cigarette industry,which is one of the main drivers of the country's rapid economic growth,also faces unprecedented opportunities and challenges.Cigarette industry across the country has produced a number of cigarette brands,with the result that the choice of cigarette brands has been greatly enriched,and it is no longer limited to several brands.Around in this case,the cigarette brand constantly,use all kinds of methods to raise their cigarette brand influence,which pays attention to the cigarette brand culture construction,is undoubtedly a good approach to culture as a fundamental to cigarette brand high-end image,thus in people's hearts set up good image,enhance cigarette brand influence,increase the sales of cigarettes.Yanji cigarette factories in yanbian Korean autonomous prefecture in the development zone of yanji city,jilin province,adjacent to the changbai mountain,so the cigarette brand of changbai mountain,changbai mountain as a symbol of yanbian area,cigarette brand has comparative advantages in influence.But because it is located in the northeast three provinces,the geographical location is more remote,unfavorable to the promotion of the cigarette brand of changbai mountain.Fortunately,with the development of era,the change of the trend,the current situation and traditional practice of change,the need to pay more attention to excavate the potential market,in-depth analysis of consumer demand,the construction of good cigarette brand culture,enhance cultural connotation of tobacco enterprises.The slogan to promote the process of cigarette brand culture construction,focusing should pay attention to the brand,build unique culture around changbai mountain surrounding characteristic,make consumers find everything new and fresh,is willing to pay for it.Firstly,it is necessary to make sure that all employees of the company are aware of the necessity of the cultural construction of cigarette brand.Secondly,according to the particularity of cigarette industry,make appropriate publicity and promotion methods to ensure practicable;Finally,we should make good goals and plans,build brand culture in a scientific way,and establish a good way to guarantee the construction of cigarette brand culture.Based on marxist cultural content as the main guidance,this paper introduces the content related to our country cigarette brand culture construction,and describes the development policy of cigarette brand culture construction in our country,on this basis,from the yanbian Korean autonomous prefecture,jilin province yanji cigarette factories development present situation,this paper briefly analyzes the problems existing in the cigarette brand culture construction and its restricting factors,combined with the advantages of the construction of brand culture the surrounding areas,according to the specific problem put forward the corresponding countermeasures,the yanbian Korean autonomous prefecture,jilin province yanji cigarette factories of cigarette brand culture construction and the all-round development of yanji,cigarette factories have important significance.