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Design And Application Of Women's Competitive Bodybuilding Clothing

Posted on:2019-08-18Degree:MasterType:Thesis
Country:ChinaCandidate:Y M CuiFull Text:PDF
GTID:2371330545496941Subject:Master of Arts
Abstract/Summary:PDF Full Text Request
The bodybuilding competition is the athletics on the stage,the evaluation of the performance of the athletic bodybuilders depends on the overall image on the stage,and the role of the women's competitor in the promotion of the overall stage image is more important.Women athletes in the stage of the competition on the stage of the exhibition,free modeling and music performance,such as the design sense,functionality,and whether to meet the personal temperament and performance background of the competition should be fully taken care of in the design and production of clothing products.In recent years,the success of women's athletic bodybuilders on the stage of international competition,and the strong support of national policy and the promotion of commercial operation,the domestic competitive bodybuilding competition has formed a new wave of development,and the evaluation standard of women's competitive bodybuilding competition is getting closer to the public aesthetic,and the competition is more ornamental.It also promoted the consumption demand of women's competitive bodybuilding suit.This paper,starting from the characteristics of the competition system and suit of women's competitive bodybuilding,investigates the present situation of the market and the demand of consumers,and analyzes and interprets the design characteristics of the women's competitive aerobics suit,and designs the product from the brand creation and operation level,and puts it into actual production and sales.The article is divided into three parts: the first part(first,second chapter)expounds the research background and research methods of the subject,summarizes the development,concept and category,characteristics and rules requirements of women's competitive aerobics clothing;the second part(Chapter third,fourth)introduces the product features and dealers of the existing competition suits in the market.In the analysis,the advantages and disadvantages of products and sales are found.At the same time,questionnaires and interviews are used to understand consumers' wearing feelings,expectations and purchase motives.On the basis of these research work,the design elements and design requirements of the product are analyzed and summarized.The third part(fifth,sixth chapter)realizes the transformation of the research results.On the basis of the research results,the design and production of the match products,the establishment of the brand,the design brand image and the marketing strategy are applied to the daily sales and operation of the shop products.Finally,the product and the whole competition in the future are combined with the stage sales data of the shop and the development trend of the domestic and foreign bodybuilding competitions.The development prospect of the field is prospected,and the problems that need to be solved and the direction of efforts are summarized.
Keywords/Search Tags:competitive bodybuilding competition, women's competitive bodybuilding suit, market demand, brand, product
PDF Full Text Request
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