The Research On Marketing Strategy Of BD Company

Characterized with industrial marketing profiting and technology-intensive,the textile and dyeing auxiliaries industry possesses high value-added and low environmental pollution advantages,which is identical with the requirement of the domestic industrial development.The great opportunity for industry enterprises to achieve high-speed expansion rests with industry market maturity,migration and pattern change in contrast to the low-level of the domestic industry development.Research on the industry and its enterprises is significant for guiding industry and enterprises development in reality.Through the internal and external environment analysis on BD company,it identifies the bottleneck factors that restrict the development of the company,hence to discriminate optimization direction via the combination of qualitative and quantitative methods.It is inferred from the research that,for industrial enterprises,marketing playing a key role in survival and development while cost control and supply chain security management as a bottleneck restricting the expansion of scale.The ideas and solutions to solving the issues of BD company in customer development and marketing service have been brought into evaluation via Boston Consulting Group Matrix Analysis and cross-study method.It is confirmed to be a breakthrough with comprehensive efficiency promotion in marketing and operating that the optimized strategy should attach equal importance to both product marketing and relationship marketing based on information sharing framework.The conclusion reveals the options and effort directions for industry enterprises in major technical aspects to propose their development strategy combination,which offering valuable reference to the whole industry.