The Problems And Solutions To TD's Marketing Strategy

Corrugated carton packaging industry starts late in our country,since reform and opening up,the early corrugated carton industry development in our country,the rapid growth at an average annual output value rate of 20%.In the circumstances,of the rapid development of packaging industry packaging industry packaging enterprises increased year by year,until the last decade,packaging industry market competition is increasingly fierce,the marketing of many companies ignore the past problems began to highlight,packaging enterprise's need for marketing research is increasingly urgent.In this article,we analyze the current status of the marketing strategy of TTD,and by analyzing it,it helps enterprises to find out what's going on in the marketing strategy.At the same time,market positioning and marketing mix theory are used to establish the marketing strategy of TD company in a targeted way,so as to improve the market competitiveness of the company,improve the market share and sales volume,and provide impetus for the development of the company.Thesis firstly in this paper,the research purpose and significance,research methods,frame structure and related theory,summarize the concept and development of carton packaging and marketing process,and expounds the related concepts of market positioning.Secondly,through the analysis of the external environment and micro-marketing environment,such as the political and legal environment,economic environment,natural environment,etc.,TD company is located in a clear marketing environment.Finally,based on the problems existing in the process of TD company marketing,carries on the analysis,to set up the company's product strategy,pricing strategy,channel strategy,promotion strategy,establish suitable for TD companies marketing strategy of the system.