| The air quality in China is deteriorating day by day,and the haze has seriously affected our air quality.Among the many air pollution sources that form the haze,the exhaust emission of heavy diesel vehicles is one of the main factors that cause the haze.If we can effectively control the pollution of diesel vehicle exhaust to the atmosphere,it will reduce the formation of haze and greatly improve the air quality.In order to effectively curb the air pollution caused by diesel vehicle exhaust,the world is looking for ways to control the air pollution caused by diesel vehicle exhaust.At present,there are two solutions in the world,one is EGR [waste gas recycling technology] and the other is SCR [catalytic reduction] technology.At present,SCR [catalytic reduction] technology is widely used in our country.SCR technology can effectively remove nitrogen oxides from diesel vehicle exhaust gas,reduce haze formation,and reduce diesel vehicle exhaust gas to nitrogen and water into the atmosphere by purifying diesel vehicle exhaust gas.The research,production,sales and development planning of this product is very necessary,and it is a cause benefiting the whole society.Haohua Company is a newly born company dedicated to research and development,production and sales of diesel vehicle exhaust treatment fluid.Haohua Company,relying on the scientific research strength of Zhejiang University and China Petroleum University,has developed a diesel vehicle exhaust treatment solution with high cleanliness,low temperature resistance and durability,introduced the most advanced automatic production line in China,and established its own independent reality through strategic cooperation with Jilin Provincial Institute of Product Quality Supervision and Inspection.Laboratory,strict inspection of each batch of products,to ensure that the product factory pass rate is 100%.Through product research and development,high-efficiency production and strict factory inspection,Haohua Company has been built into a production enterprise with the highest efficiency,the lowest overall cost and obvious differentiated advantages in the same industry in China.Only when Haohua Company formulates a correct development strategy can it develop healthily and steadily,establish a century-old enterprise,make great contributions to the cause of environmental protection of mankind,and obtain good economic and social benefits.At the beginning of this paper,the concept,characteristics,classification,main contents and formulation process of strategy are introduced.The PEST analysis,five-force analysis model and SWOT analysis of strategy are elaborated in detail.The basic situation and industrial orientation of Haohua Environmental Protection Material Co.,Ltd.in Jilin Province were introduced.The internal and external environment of the enterprise is analyzed by using PEST model,and the conclusion that the external environment is beneficial to the development of the automobile environmental protection industry and the analysis of various factors such as the internal conditions of Haohua company are obtained.The environment of the automobile environmental protection industry is analyzed by using Porter's five-force model,and it is concluded that Haohua company is in efficiency and success in the emerging automobile environmental protection industry.Skill first.After analyzing the internal and external environment of the company,it points out the advantages and disadvantages of the company in technology,quality,production efficiency and product brand.It uses SWOT model to formulate the development strategy of Haohua Company.Based on the current form of environmental protection,it considers that Haohua Company should implement SO development strategy.Finally,the scale and profitability of Haohua's development prospects are fully analyzed. |
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