Research On Strategic Management Of HX Company

In recent years,the environmental protection industry has developed rapidly due to favorable global policies.The development experience of Europe,the United States and other western developed countries tells us that the support of resources and the environment greatly determines economic growth and social progress.China's environmental protection industry is about 20 years behind the West.With the acceleration of China's urbanization process,the government has paid more attention to environmental issues,and the people's demands for the environment have also increased.It is well known that the advancing in depth of the ecological environment is closely relatedto our current happiness achieved.While the 19^th National Congress of the Communist Party of China has defined ecological civilization as a“millennial plan”,it has clearly proposed the future development goal–“promoting green development.”“The“Lucid waters and lush mountains are invaluable assets.”proposed by President Xi Jinping fully embodies that China will increase environmental pollution remediation in the next ten or even twenty years.From this development,it can be seen that in the future,along with the environmental protection industry gradually moving towards stable growth and improving quality and efficiency,China's environmental protection industry will become faster and stronger,and the pace of overtaking will be faster and faster.Base on the current internal situation of HX environmental protection company this paper combines the current national environmental impact and the strategic management theory in enterprise management to conduct research and analysis.The Porter Five Force Model and the Pest Analysis Method are used to judge the opportunities and threats that the external environment may bring to the company.Then,the SWOT Analysis method is used to explores the internal resources of the enterprise and its own capabilities to form a comprehensive discussion of the environmental protection company.Finally,the large strategic matrix model is used to analyze HX's development strategy,and then the company's development direction and strategic management are established.At the same time,combine with the characteristics of family business under the traditional Chinese culture background,HX company's sustainable development provides appropriate advice.As a member of the strategic decision of HX environmental protection company,it is expected that HX environmental protection company will establish its unique competitive advantage in the same industry by improving its core competitiveness,fully optimize the resources of the company,and finally the company will achieve long-term development of healthy and green.