Research On The Organization Management Of The SG Company's Board Of Vietnam Exhibition Marketing Project

Along with China's "The Belt and Road Initiative" strategy to comprehensively promote the state-owned large iron and steel enterprises SG company to further accelerate the development of overseas markets to achieve capacity,technology,product comprehensive output.However,the traditional marketing organization management mode in the organizational structure and marketing system organization structure focuses management functions,resulting in functional departments,organization,decision act of one's own free will to solve the problem of slow messy efficiency,lack of organization and management coordination effectively,can not form an organic whole marketing,and even affect the realization of the company's overall strategy,how to promote the implementation of management organization marketing project,build a more flexible organizational structure,goal oriented decision-making,ensure the system more scientific,the whole process of marketing,collaborative organization management more convenient all-round,effective to realize the goal of marketing,is an important issue for SG company marketing management board.In this background,the paper analyzes the necessity and important role of SG company in the marketing management of SG company,based on the idea of project management,and the management of SG company.According to the organization of project management,the paper analyzes the existing problems of SG company,and introduces the management idea of SG company to implement the organization design of exhibition marketing,The organizational structure,the implementation process illustrates the level of organization management,and project work flow design in accordance with the objectives and tasks in different stages of the project life cycle,using the Gantt chart and earned value analysis method of project target control,and the establishment of the exhibition marketing project management office for Vietnam exhibition marketing project organization and operation the allocation of resources,to provide security,organizational security,authorization mechanism to adjust the support resources,information security and management,so as to implement the project management plays a very important role for the SG company marketing board.