Research On Selection And Construction Of Strategic Alliance Mode For GJH Coal Company

With the further deepening of the reform and opening up,the traditional planned economic mode,which is dominated by the government,has gradually changed into the economic development model,which is dominated by the market dominated government.In the traditional planned economy market,the government’s macroscopically guiding management has made coal enterprises lack the sense of market competition and lack of market agility.In the past twenty years,the coal industry has experienced a fierce market competition.Because of the lack of market agility,the coal industry is unable to respond quickly to the impact of the market,so that the coal industry is often in a passive situation in the market competition.The transformation of the economic model and structure,the improvement of the level of production technology,the adjustment of energy structure,the development of new energy and the development of ecological development have made the coal industry face the unprecedented plight of survival and development.In the face of changes in the market environment and development mode,the coal industry is also constantly looking for new models and new ideas to break through its own survival and development predicament.In the past twenty years,China’s coal industry,combining its own reality and its country’s development experience,has focused on the strategic alliance of cooperation,and regards the cooperative strategic alliance as an important strategic means for the expansion of coal enterprises,the complementary advantages and the promotion of competitiveness.Although China’s coal industry has gradually realized the significance of the cooperation strategic alliance,the development of the cooperative strategic alliance has just begun in China,the theoretical research on the cooperative strategic alliance is not yet mature,and the theoretical research of the coal industry is few,and the application of the cooperative strategic alliance to the practice guidance of the coal industry is less than that of the coal industry.There are few.In the face of the plight of China’s coal industry,GJH coal company actively seeks for its own development model,through the cooperative strategic alliance,in order to realize the transformation and upgrading of the traditional coal enterprises to the modern coal enterprises,and improve the comprehensive competitiveness and strategic performance of the enterprises.This paper is divided into the following parts: first,it introduces the background,method,significance and theoretical basis of this study,and defines the research value and theoretical basis of this study.Secondly,the research on GJH coal from the stage of research and development,production and production and marketing.The current situation of the strategic alliance of the industry company is analyzed,a clear understanding of the operation status of GJHcoal company is formed,the existing problems are obtained by the interview,and the necessity analysis is carried out for the strategic alliance of the GJH coal company.The model of the strategic alliance of the GJH coal company is introduced.The way of a strategic alliance is to divide the company into three stages of R & D,production and sales,and make a different strategic alliance model for three stages,which is more operational than the general model of strategic alliance,that is,the coexistence of various strategic alliances mentioned in this paper,and the development of strategic alliance is explained.In particular,the model and content of different stages of strategic alliance are expounded,and then,the construction of GJH coal company strategic alliance is introduced,mainly the construction process of the strategic alliance,the partner selection of the strategic alliance and the risk prevention and control of the company;finally,the conclusion and prospect are introduced.Through the research on the model selection and construction of the GJH coal company cooperation strategic alliance,it enriches the relevant theoretical research of the enterprise cooperation strategic alliance in China,especially the research on the coal enterprise cooperation strategic alliance,and provides practical reference for the practice of other coal enterprise strategic alliances.