Producer's Willingness To Participate In Epr:Analysis,Assessment And Policy Optimization

As environmental pollution becomes more and more serious,the disposal of EOL(End of Life)products has attracted more and more attention.Traditional landfill and incineration of EOL products not only lead to serious environmental pollution,but also cause serious waste of resources.Regardless of environmental protection and resource utilization,the traditional methods of EOL treatment do not meet the requirements of eco-economy in our country.In order to better achieve the green development of low-carbon,and promote supply-side structural reforms and transformation and upgrading of the manufacturing industry,in December 2016,the State Council issued "Proposal on the Implementation of Extended Producer Responsibility" and advocate the EPR among more industries.Extended Producer Responsibility(EPR)requires producers to extend their financial responsibility for their products from cradle to grave.In fact,the producers in our country think that implementing the EPR will hinder the development of the enterprise and fail to be aware of the long-term benefits brought by the EPR.Therefore,it is of great realistic and theoretical significance to study the factors of producers' willingness to participate in EPR from the perspective of producers.Based on the previous research,this paper first illustrates the current research and related literature about EPR at home and abroad.This paper takes the manufacturing industry in Jiangsu Province as the research object and explores the concepts and main factors of EPR and the concepts of strategic performance by comprehensively applying the theoretical knowledge of extended producer responsibility,stakeholder theory,strategic performance,resource-based theory and so on.Then this paper constructs a theoretical model called "Factors-EPR behavior-strategic performance ".Among them,the factors are divided into external factors and internal factors.External factors include government regulation and market stakeholders;and internal factors include the internal strength and internal management awareness.Strategic performance is divided into economic performance,social performance and environmental performance.Second,the author issues questionnaires to the managers and production researchers of manufacturing enterprises in Jiangsu Province.This paper analyzes the data by using structural equation model,regression analysis and moderated effect test,and explores the external and internal factors that affect the implementation of EPR and the relationship between EPR behavior and strategic performance.The main conclusions of this paper are as follows: First,the government regulation has a significant positive correlation with the willingness of enterprises to participate in EPR.Second,the market stakeholders have a significant positive correlation with the willingness to participate in EPR.Third,the internal strength has a significant positive correlation with enterprises 'willingness to participate in EPR.Fourthly,the moderated effect of internal management awareness is not significant.Fifthly,there is a significant positive correlation between enterprise's participation in EPR and strategic performance.Enterprise‘s participation in EPR behavior has a significant positive impact on economic performance,social performance and environmental performance.Meanwhile,the economic performance,social performance and environmental performance has also significantly affected the participation in EPR.Finally,based on the conclusion of the empirical study,in order to encourage the enterprises to proactively implement the EPR,the author puts forward relevant management suggestions and policy optimization from the perspective of the producer and the government,respectively.The innovation of this paper is introducing the theory of strategic performance into the research,and not only considering the impact of EPR on strategic performance,but also considering the effect of strategic performance on the implementation of EPR behavior.By using the internal managerial concern as the adjustment variable,this paper not only considers the influence of each factor on the implementation of EPR behavior,but also the adjustable effect of internal management awareness.