Research On Brand Promotion Strategy For JA Diatom Ooze Company

Environmentally friendly consumerism has been attained popular support,and diatom mud,as a high-quality environmentally friendly wall products,meets people's environmental and safety needs.But in the environmental wall products market,China has nearly 45% of the decorative market been occupied by Chinese and foreign capital giants and the domestic enterprises can not even compete with it.Facing the impact of capital giants,how to innovate the development of traditional enterprises,and how to carry out brand promotion for the emerging diatom mud industry,is the subject of continuous research and thought.Based on the perspective of brand promotion,this paper summarizes the marketing environment and current situation of Guangzhou JA diatom mud company by means of literature research,data analysis,and analyzes its existing problems and provides the brand promotion strategy for Guangzhou JA diatom mud company.Based on the actual situation of Guangzhou JA diatom mud company and its research perspectives,this paper defines the relevant theories and research methods.Through the analysis of JA diatom mud company's STP target marketing,marketing environment analysis,SWOT analysis,and the summary of its existing problems in the brand promotion,this paper puts forward the corresponding improvement strategies and safeguards for the Guangzhou JA diatom mud company's brand promotion.This paper hopes to provide a more perfect improvement strategy and hope to provide a reference for the brand promotion of decoration products in Guangdong through the analysis and summarization of the brand promotion of Guangzhou JA diatom mud company.