Innovation And Research Of Cork Design Combination Application Based On Customized Consumption Trend

With the progress of the times,consumer demand is constantly changing,leading to the upgrading of the consumption structure.When people choose products,they not only meet the needs of basic functions,but also pay more attention to the sublimation of the spiritual level.In the context of customization,the brand continues to innovate with emotional products and seeks new perspectives to meet the spiritual needs of consumers.Softwood quality has attracted much attention due to its natural ecological texture and green environmental protection.The purpose of this paper is to use flexible and innovative design methods to pay attention to consumers’ personality,attract consumers’ attention and meet consumer demand.Explain and analyze the techniques and use the three brands as cases and research.In this paper,a large number of researches on domestic literature,starting from the trend of customization,a more accurate definition of the concept of customization,expounding the difference between individualization and customization,starting from the first step of the designer to create a product In the process of product output,how consumers participate in the design process from passive to active,and further analyze the methods and forms of cork combination design.The environmental protection and uniqueness of cork materials will more satisfy the individualized needs of ordinary consumers,cater to the current green and healthy consumption concept,and guide the customers to the rational consumption concept of green environmental protection through the concept of design.The material can be used to control the excessive waste of resources,which can maximize the use value of materials.This paper combines cork materials with clothing design,conforms to the trend of customized consumption,advocates the concept of harmonious interaction between man and nature,and associates green and healthy life.The way,truly become a unique,innovative and cultural personalized product of the user’s psychology.On this basis,the cork matching design combination is classified,from the cultural point of view,color emotion elements,soft cork natural texture,minimalist shape and so on.Based on this premise,the three brands were surveyed to explore the differences in consumer demand for clothing brand portfolios and experience appeals.In the design ideas,more innovative ideas for the brand.