On Color Emotional Expression In Organic Food Packaging Design

With the improvement of people's living standards and environmental awareness,the concept of “organic” has begun to attract people's attention,and consumers' demand for healthy and safe foods is also increasing.At the same time,more scientific research shows that pesticides and chemicals in food can damage the health of the body.However,domestic food safety incidents and environmental pollution cases frequently appear,which often touches the bottom line of consumers,making consumers more aware of food safety issues.Pay attention to it.Organic foods are receiving more and more attention and favor because of their pollution-free,natural and high-quality characteristics.The organic food industry is booming and shows great market potential.Organic food packaging is an important medium for communication with consumers.It is an important constraint to the development of the industry.It not only needs to meet the basic material needs of consumers,but also meets the psychological needs of consumers and brings them a wonderful emotional experience.Color is the first element in visual language and has the effect of quickly speaking emotions,so it plays an important role in organic food packaging.This article combines the emotions in color with the consumer's appeal for organic food packaging,and achieves effective communication between consumer demand and designer thinking,making color emotions the best salesman,and enabling consumers to complete in a pleasant atmosphere.Shopping activities make up for the lack of color expression in organic food packaging in China.