Research On Color Applied In Food Packaging

Packaging was just a container to keep the goods safe during transportation before.Nowadays its concept has been extended greatly, not only retains the original function,also includes visual communication function in order to promote products and increasethe added value. As a necessary element of packaging, color is the most rapid way totransmit information. In the current developed information era, color is far more thanlandscaping and decoration. It can go beyond the different languages, directly affectthe person’s physiological sense and psychological activities. Now analyzing theaesthetic feeling of packaging color to make packaging design easy to promote thematerial life of human,becomes a question to discuss. Successful packaging color isnot only able to fully convey the product information, show the enterprise brandculture, exert the appeal function, also is the guide for consumers.This article, which starts from the psychology, physiology, aesthetics, colorscience, artistic design, has a systematic analysis and discussion to the color design offood packaging. Through the study of color elements, the article has a rathersystematic analysis of the functions and features of the colors in the design of foodpacking, a further elaboratation of the ages、regularity and epidemicity in food packingcolor and the elements, which may have influences on these specialties, such asregion、culture、nation, etc. It also indicates the colors’ potential value in commodityeconomy from the perspective of packing design and has a concentrated analysis ofeach factor in food packing colors, which combined with the instances. The article hasanalysis and discussion on how to build an integrated、scientific and reasonable designsystem of food packing color、main point of color design、consumer psychology and soon. It has indicated the related problems、directions、product positioning and themethod of performance in the study and design of food packing color more detailed.Through the analysis of domestic food packing color, the article finds out theboundedness of color design. It provides a path for the unique packing design style forour country.