Research On The Design And Application Of Military Elements In Chaopai Costumes

In this era of rapid Internet development,people’s consumption levels and consumption concepts are constantly changing.Avant-garde,fashionable and individual style of fashion brand clothing has attracted much attention in the consumer culture of the masses.With the rise of China’s "Chao Culture",military uniforms are also subtly guiding the fashion trend of clothing,which has aroused the collision and integration between new culture and mainstream cultural concepts.Nowadays,the development of foreign tide brand culture is better than domestic development.Domestic designers are more blindly borrowing and imitating the design ideas of foreign tide brands.In this situation,we need to apply the unique military elements of today.Look for the road to innovation in the trend of fashion development.Therefore,this paper firstly finds the similarities and differences between the military style and the tide brand by combing the military style and fashion,the famous brand features and fashion of the brand.Secondly,through the understanding and analysis of the design and application of military elements in Chinese and foreign fashion brand apparel,we find out the personality characteristics of the design of the design elements in the domestic and foreign fashion brands,and summarize the areas that need to be improved and upgraded in the design of the tide brand in China.Then,through the use of questionnaires,comparison methods,comprehensive analysis methods,etc.,the scientific design plan is carried out.From the actual situation of Chinese consumers,we will carry out the purchase points and innovative design needs of young consumers who love the tide brand.Statistics,find out the direction of innovative design for trendy brands that are suitable for our own development.Finally,with his own personal social practice,he designed three sets of tide brand clothing using military elements to prove the rationality and feasibility of the specific design techniques explored,and provide a new theoretical basis for the development of Chinese original brand-name fashion cards.