Research And Application Of Stereoscopic Textile Printing In Tide Brand Clothing Design

In recent years,with the development of society,economy and culture,as well as the progress of science and technology,people's demand for clothing is more and more personalized.Because the tide brand clothing can meet the current psychological needs of people: young,fashionable,personalized,so more and more loved by people.With the development of printing technology and the individuation of pattern design,people's demand for it is increasing.Through the investigation and analysis of tide brand clothing,it is found that the printing process in tide brand clothing design: common offset printing and digital printing are frequently used and the form is single.However,stereoscopic textile printing,such as foaming printing,flocking printing,pulping printing and rotten printing,is not widely used.Under the condition that tide brand clothing products tend to be homogeneous,improve the application of stereoscopic textile printing in tide brand clothing to meet people's personalized and diversified clothing needs.This paper mainly uses literature research,induction,market research,questionnaire and case analysis.This paper summarizes the origin,development,concept,classification and characteristics of tide brand clothing and stereoscopic textile printing.Through field visit and questionnaire survey,this paper analyzes the market of stereoscopic textile printing of tide brand clothing,and discusses the social and aesthetic value of stereoscopic textile printing in tide brand clothing design.This paper focuses on the application of stereoscopic textile printing in tide brand clothing design from the aspects of stereoscopic textile printing pattern,color,formal beauty principle and process application,and puts forward the innovative ideas of optimizing pattern design and combining with other processes.Under the guidance of theory,the innovative application of stereoscopic textile printing in tide brand clothing design is carried out to provide practical reference for tide brand clothing design.