Research On Packaging Design Of Special Products Based On Local Elements

With the local government's attention to the development of local characteristics and the promotion of the market,many parts of our country have sprung up some of the local raw materials to produce,process,produce,or borrow local cultural brands,which represent the local historical and natural features of the humanities and natural endowments,if they are supported.It can also play a great role in promoting the local economy.But it is undeniable that,although the quality and function of local features are not inferior to those of the same kind in the market,the brand image does not highlight in packaging design,and it is difficult to reflect the problem of local product characteristics.Especially,the elements used in packaging are widely used in the market.There is no local characteristics.Based on this point of view,the author thinks that we need to better design the local characteristic product packaging from the perspective of studying the application of local characteristic design elements.In this study,the design of Hainan local tropical and fauna and flora elements in the design of spring coffee,through the design of landscape flower and bird painting,formed a rich design pattern element,combined with dark color,such as blue,green,orange,yellow and other bright colors,and grey black,and designed five kinds of design using graphic combination,text structure and other design techniques.The type and 12 styles of coffee packaging reflect the regional cultural identity of Hainan spring coffee,highlight the brand connotation of spring coffee,help to enhance the market competitiveness of the brand coffee,and provide design ideas and innovative means for the packaging and redesign in strengthening the use of local elements.