Study On The Application Of Wuhan Landmark Building Elements In The Package Design Of Special Local Product ——Take Yangzijiang Brand As An Example

Regional culture is the reflection of a nation's spiritual outlook and the interpretation of its implicit temperament.Its formation is inseparable from the development of the whole nation's humanistic and social activities and historical context.The spread of regional culture reflects the identity of a nation and a country to its own cultural value,and is an indispensable process for the prosperity of national culture.Local landmark buildings are a typical representative of regional culture,and specialty food is one of the best carriers of regional culture transmission,so the presentation of local landmark buildings in the packaging design of specialty food is very important.Wuhan is a city famous for its history and cultural deposits.Numerous architectural landscapes have been left in the long river of history.Visual design is carried out by excavating representative buildings in Wuhan and applied to the packaging of Wuhan specialty food,which can not only inherit the culture contained in regional history,but also create a positive brand image.Landmark building element and the combination of local specialty food packaging design can not only avoid collision with different areas of specialty food packaging design or embarrassing situation of regional identification is low,can also expand local specialty food of propaganda and circulation range,adding of specialty business value at the same time forward to strengthen the effect of Wuhan city image.The essay focuses on the visual elements of landmark buildings in Wuhan and combined with the present aesthetic trend is applied to the extraction of specialty food packaging design,make the specialty food packaging design not only has economic value and cultural connotation,and for specialty food sales to develop new markets,and playing the preservation and to carry forward the important function of local history and culture.The article is mainly divided into three parts.Firstlymit summarizes the landmark buildings and specialty food,and analyzes the characteristics of Wuhan landmark buildings and their elements,as well as the characteristics of specialty packaging design and the current situation of Wuhan specialty food packaging design.Secondly,the cultural and economic value of the application of Wuhan landmark architectural elements in the design of specialty food packaging is analyzed,and the architectural modeling,architectural color and cultural connotation of architecture are summarized,and the design form and design method of Wuhan landmark architectural elements are proposed.Finally,taking the specialty food packaging design of Wuhan Yangtze River brand as an example,the present situation and existing problems of its packaging design are analyzed through investigation and research,and some specialty packaging design practices of the brand are carried out in combination with Wuhan iconic architectural elements.