| In the development of Contain liquor,the packaging of Congtai liquor plays a very important role.It is not only the packaging,but also the embodiment of Handan’s history and culture.Congtai Liquor,as a special product of Handan,represents the regional culture and local customs of Handan.Not only does its wine-making history go through thousands of years,Handan has a beautiful geographical environment,mainly agricultural cultivation,and has unique natural conditions.Handan has been a good place for wine-making since ancient times.In Handan,the land soaked with wine fragrance,not only has a strong historical and cultural accumulation,but also has a suitable geographical climate and ecological environment for wine making,which makes the unique Congtai wine culture more dazzling,and her charm and charm will shine forever.We put the growth and inheritance of Handan liquor in the background of historical development.Through tracing back the history of Handan liquor-making,we show a magnificent historical picture,from which people can vaguely hear the footsteps of Congtai liquor drinkers and see the image of entrepreneurs struggling.There is a folk saying called "Maotai in the South and Congtai in the north".However,the stock price of Maotai Liquor Co.,Ltd.has soared in recent years,and the domestic liquor market competition has become white-hot again.The popularity and sales of Congtai Liquor are far behind Maotai Liquor.Therefore,innovating in the packaging of Congtai liquor itself,combining with modern elements,and creating liquor more reflecting Handan culture is the main direction and goal of this research. |