The Application Research Of Miao Culture Element For The Packing Design Of Miao Mei Silver Jewelry

Miao silver ornaments forging technique is a state-level non-material cultural heritage,has a high cultural value and artistic connotation,protection and development of miao silver industry is imminent.Miao culture has distinct ethnic characteristics.The exquisite packaging is more important.At present,there is a lack of miao culture connotation in the style of the packaging of the miao ethnic group in southeast guizhou,and the packaging shows no features of silver jewelry.Through the effective packaging design can enhance the brand image,has become the necessary road.There are five chapters in this article.Chapter one introduction,mainly discusses the origin and significance of topic design,as well as domestic and international situation and theoretical basis;The second chapter deals with the introduction and relevance of the packaging design of miao cultural elements and miao mei’s silver jewelry.The third chapter discusses the specific application of miao cultural elements in the packaging design of the silver jewelry brand.The fourth chapter discusses the application value analysis of miao culture elements in the packaging design of the silver jewelry brand.The fifth chapter analyzes the shortcomings and prospects of the thesis.There are two points of innovation in this paper.One,through the deconstruction,refining and reconstruction of the miao culture elements,the design of the packaging graphics of the cultural connotations of the miao ethnic group in the southeast of guizhou.In the packaging design,it can reasonably use qiandongnan miao culture elements,further expand the display space of packaging design,and also shape the character of qiandongnan miao and mei’s silver ornaments.Second,through MiaoMei concrete application of silver brand packaging design,to promote and develop the miao culture elements.