Research Of Corporate Culture Promotion For He Steel Tang Steel Co.,Ltd.

In recent years,He Steel Tang Steel actively cope with the market challenge,especially transform the crisis into opportunity under the financial crisis,and many advanced ideas was formed by He Steel Tang Steel,at the same time,clearly define the core strategic target which centre on built the most competitive steel-maker,comprehensively speed up the transformation and development;reform and innovation.The article has adopt the combined research methods which include field survey,observation and demonstration,qualitative and quantitative analyse,to analyse the backgrounds,basic conditions and countermeasures for the He Steel Tang Steel execute the culture promotion strategy which combining with the practical situation.Firstly,the article defines the corporate culture,culture management from basic concepts,analyzes the corporate culture components combined with the theoretic development of corporate culture at foreign countries and actual development situation at China,it is mainly interprets Culture Hierarchical Model of Schein,Learning Organization of Peter M.Senge and enterprise soft power theory.These frontier theories have provide the theoretical basis for promote the corporate culture system construction of He Steel Tang Steel.Secondly,the article analyzes the macroscopic aspects of society,economy and culture as well as the current developing situation of steel industry,and the microcosmic aspects of enterprise development history,administrative mechanism and employees team,etc.It deeply analyse the problems for the He Steel Tang Steel during the corporate culture construction.Based on the theory of three essential elements: ideas,systems and materials which consist of corporate culture,with a view to the market leading strategy,push the development of transformation and the target of built the most competitive steel-maker of He Steel Tang Steel,the article propose the measures of built the sound idea systems,innovation managements and plant image,to promote the corporate soft power by culture power in order to win the leading competitive superiority.Finally,the article proposes the supporting measures for promote the corporate culture system construction,clearly define the families of systems throughout the top to the bottom of the corporate,explore the balance point and handling method between the culture construction and business operation,to emphasis the positive role to the corporate by the corporate culture innovation and the measurements for promote the cultural conscious by a strong cultural atmosphere,to ensure the full implementation of corporate culture improvement strategy and push forwards the construction of building a responsible and happy enterprise.