Research On Development Strategy Of Sichuan Lujiang Environmental Protection Technology Co., Ltd.

Globalization and digitization are two important signs of modern market economy.They mainly reflect on the obvious improvement of people’s consumption demand,the continuous transformation of the mode of resource allocation(and commodity supply),the continuous excavation of emerging markets,and the rapid saturation of market economy.The survival and development of enterprises under the system provides sunshine and fertile land,and also greatly reduces the survival and breathing room for SMEs.A large number of entrepreneurs and researchers have come to the conclusion through a great deal of practice and analysis: Corporate strategic management is a necessary means for companies to maintain competitive advantage in a severe operating environment and to achieve efficient,stable,and sustainable development.This article takes the corporate strategic management activities of SCLJ Environmental Technology Co.,Ltd.as the research object,and focuses on analyzing the existing problems and proposing solutions.The article is divided into five sections:The first chapter briefly introduces the background and significance of corporate strategic management and related research results at home and abroad.This chapter mainly uses survey methods,literature review,observation methods and other methods to systematically review the background knowledge of corporate strategic management and lay the foundation for follow-up research.The second chapter is divided into two sections.In the first section,the external environment(mainly macroeconomic environment)of SCLJ Environmental Protection Technology Co.,Ltd.is analyzed.At the current policy level,there is a lot of support for the company.The overall economic environment is also stable.Well,society’s thirst for environmental protection is also growing stronger,and the technology development related to environmental protection is also changing with each passing day.In the second section,Porter’s five-force model was used to analyze the industry status and competitiveness of the company,and there were numerous existing and potential competitors in the construction and construction-related industries.However,the substitutable nature of the products was not strong.It was a requirement for each citizen.The bargaining power of products,suppliers and buyers will change as the company develops.The analysis of the above two different dimensions provides the external environmental basis for the company’s selected development strategy.The third chapter selects the six main factors that influence the survival and development of SCLJ Environmental Protection Technology Co.,Ltd.at the current stage,that is,production capacity,financial management ability,marketing ability,operation management ability,talent team construction and corporate culture construction.The analysis of the above six different factors provides the internal environmental basis for the company’s selected development strategy.The fourth chapter analyzes the current strategic situation of SCLJ Environmental Protection Technology Co.,Ltd.with the SWOT model.At present,there are good economic environment,policy support and other opportunities;there are also threats such as excessive competition and financial risks;there are advantages such as location and industrial chain;Difficulties in financing,the disadvantage of brain drain.According to the analysis results,the company chooses to adapt to the business environment and the actual development strategy of the company.Chapter 5 further refines its strategic implementation strategy based on the development strategy chosen in the previous section,specifically optimizing management,focusing on scientific research development,and reducing financial risks.In order to achieve the expected results of the implementation of the strategy,it proposes measures to improve the internal control,recruit talents,strengthen publicity and other guarantee measures.The article concludes with a brief summary of the work of the paper.