The Application Of Chinese Traditional Clothing Fabrics In Fashion Brand Design Research

Chinese traditional costume fabric is an important part of Chinese traditional costume culture and a part of Chinese traditional handicraft culture.It not only sustains people's hope and yearning for a better life in the past,but also records the prosperity and diversity of economic and social life at that time.It is the precious spiritual wealth and material civilization of the Chinese nation,and has continued to this day with the continuous development of society.However,in today's society,due to its own limitations of traditional production technology,inheritance and dating,limitations of consumer groups and other practical factors,Chinese traditional clothing fabrics that cannot keep up with modern production efficiency and mainstream aesthetics are gradually disappearing and far away from people's daily life.As a daily necessity used by people and a circulating commodity keeping up with the times,In addition to protection through national intangible cultural heritage policies,social mechanisms,museums,etc.,It is also necessary to actively explore how to make Chinese traditional clothing fabrics reappear in a modern way and inherit in a way that integrates into people's daily life.The use of fashion brands just provides new ideas for the modern inheritance and protection of Chinese traditional clothing fabrics.This article first analyzes the realistic predicament faced by Chinese traditional clothing fabrics,taking the design and application of Chinese traditional clothing fabrics in fashion brands as the main research point,and the perspective is based on the fashion design of Chinese traditional clothing fabrics by fashion brands.And launch a discussion;Combined with the design and application cases of foreign fashion brands to traditional clothing fabrics,this paper compares the innovative design and application of Chinese fashion brands to Chinese traditional clothing fabrics,so as to explore the modern transformation mode of Chinese traditional clothing fabrics relying on the innovative design and development of fashion brands;Finally,based on the research and analysis of the above contents,the Dong traditional clothing fabric-bright cloth is selected as the design practice object of this topic,and the brand design scheme is constructed and preliminary practice is carried out,in order to provide a certain design practice basis for the modernization inheritance and transformation of Chinese traditional clothing fabrics.