Cost Leadership Strategy Design Of Oulang Environmental Technology Company

In recent years,along with economic development,Chinese environmental pollution situation has continued to deteriorate,and environmental pollution hazards have been frequently exposed by the media.The problem of environmental pollution in China has gradually developed into one of the topics that people are most concerned about.The severe economic,social and environmental problems and the form of pollution have increased the public's awareness of environmental rights and interests.The importance and requirements for the protection of environmental rights and interests have become increasingly urgent,prompting the government to introduce more stringent environmental protection policies.In the "13th Five-Year Plan" of the country,for the first time,the construction of ecological civilization,which should have a bearing on the well-being of the masses,was elevated to the height of the national development strategy,which consolidated the policy foundation of the rapid development of China's environmental protection industry.This article first comprehensively uses the PEST tool to conduct a macro analysis of the external operating environment in which Oulang is located.It is in a relatively stable socio-economic environment,has many favorable policies for environmental protection,a broad base of social support,rapid technological innovation,and large policy implementation variables.Using the "cross" model of the value chain to dynamically analyze the characteristics of the low-nitrogen transformation industry market participants and their interactions,it is predicted that the market will develop in a volatile manner.Then use the Porter value chain model to sort out the internal resources of the enterprise.Through comparison in the industry value chain,it is found that the enterprise lacks internal management mechanism and cost control because the product price is higher and the market share becomes smaller,and the enterprise is facing operational risks.Based on SWOT analysis and industry life cycle analysis,the final goal of Oulang 's strategic cost leadership was determined,and it was decomposed into the core links of procurement and supply chain,production,sales and after-sales service Cost Control.Finally,the resource guarantee for the implementation of cost-leading strategy is proposed from three aspects of human resources,financial resources and management resources.This research is very helpful for Oulang to clarify its market positioning and the future development direction of the company,and it will be more conducive to the adjustment and development of the company's current management.At the same time,as a small and medium-sized emerging environmental protection and energy saving market enterprise,Oulang is very representative.Its corporate cost leadership strategy research has certain practical implications for other companies that are also energy conservation and environmental protection technology industries or small and medium-sized companies.Reference and important reference value.