Research On H Company’s Competitive Strategy Under The New Situation Of Environmental Protection

Company H is a state-owned enterprise that produces important inorganic chemical raw materials nationwide,with a total investment of 580 million yuan and a total production capacity of 380000 tons.Its main product is solid sodium silicate.In recent years,due to increasingly strict environmental standards,the Russo Ukrainian War,and trade frictions between China and the United States,a wave of anti globalization has emerged worldwide.Against this backdrop,the Chinese market is facing increasingly downward economic pressure,and various enterprises are constantly carrying out survival market reforms and engaging in fierce market competition.The traditional sodium silicate market is also facing significant challenges,and H Company’s profits have severely declined.In the face of constantly changing domestic and international economic situations,how H Company adapts to changes and formulates competitive strategies to increase the market share and profit margin of sodium silicate is an urgent issue to be solved.Based on the modern strategic management theory,this paper makes a comprehensive analysis of the internal and external environment of H Company by means of literature analysis,comparative analysis,Case study and PEST analysis,five force model analysis,SWOT and other tools,and finds out the external risks of H Company,such as the fierce price war among peers,increased national supervision and the adverse effects of the war.The external opportunities are small risk of substitutes,scale advantages and policy opportunities,The advantages of internal production,capital,collectivization,and technology,as well as disadvantages such as single products,low profit margins,and narrow sales channels,are analyzed.The cost leadership strategy is considered suitable for H Company’s competitive strategy,and specific implementation plans are proposed from the aspects of cost advantage,technological research and development,scale,sales,and production management.From the research results,it can be seen that in order for H Company to remain invincible in the fierce market competition,it is necessary to formulate short-term and medium to long-term competitive strategy development goals,and firmly implement them in the direction of the goals.In order to achieve the goals,it is necessary to reform itself by focusing on the development of the park,reducing procurement costs,improving sales levels,and strengthening risk control Measures such as increasing production capacity and adhering to the environmental red line are taken to ensure the implementation of the cost leadership strategy.This article is based on theory and combined with the actual situation of the enterprise,and has developed a competitive strategy plan for H Company.It is also hoped that this plan can provide reference and reference for other small and medium-sized enterprises in the same industry.