Children's Painting Language In The "Sweet City" Children's Food Packaging Application Research In Design

With the prosperity and development of commodity economy,packaging has become an important link of commodity circulation.Modern food packaging design brings great convenience to people's life,improves people's life quality,aesthetic appreciation and activity efficiency,and plays an important role in modern economic activities and social activities.Nowadays,the kinds of children's food packaging design are more and more abundant,mostly divided into concrete language and abstract language.Figurative language includes beautiful color pictures of food and raw materials;Abstract language includes decorative language,illustration language,three-dimensional language and so on.With the continuous improvement of computer graphics technology,software and shooting techniques,the original vivid image of products can be displayed,so that consumers can understand the information of products more intuitively,but also bring consumers a sense of aesthetic fatigue.The research content of this article is trying from the city of sweet children's food packaging design to fully digging painting characteristics and innovation,adhering to the people-oriented design principles,pursuit of childish,true art effect,from the child's age structure,psychological characteristics,way of thinking,different Angle such as ergonomics,design "sweet city" brand logo and food packaging image,through the application of the typical characteristics of childish painting language in children's food packaging,achieve in composition form,technique,style,the shape of packaging materials,packaging,and peripheral gifts and so on brand packaging of interest,concern,puzzle purpose.Its significance is to show the uniqueness of children's food packaging design,such as its innocence,simplicity,persistence,naivety and authenticity,on the basis of showing children's painting language bright,diverse forms and random visual forms,and at the same time to give the packaging story,wisdom and other clever vitality.