Business Plan For A's Waterborne Industrial Coatings

Since 2006,China began to implement the energy-saving and emission-reduction plan,Due to the sustained and rapidly economic development and massive investment in infrastructure facilities,the chemical industry had developed very fast.Since the winter of 2012,the national smog weather had appeared for the first time,showing the characteristics of wide range and long duration of air pollution,China has entered the peak period of environmental protection pressure at the same time.In January 2015,the newly revised environmental protection law was implemented.As a traditional "three high" industry,the chemical industry,such as the waste water,waste residue and waste gas produced in the production and use of traditional chemical products such as paint,are the key objects of the current government governance.On February 26,2019,the Ministry of ecological environment issued the key points of national air pollution prevention and control in 2019,which clearly stipulated that: accelerate the treatment of VOCs in key industries,formulate and implement the technical scheme for comprehensive treatment of VOCs in key industries,clarify the treatment requirements of chemical industry,industrial coating and other industries,actively cooperate with relevant departments,develop and issue products such as coatings,inks,adhesives,etc OCS content limit national standard.A Company a is a well-known domestic anti-corrosion coating supplier integrating production,R & D and sales.A Company a is keenly aware of the increasingly urgent requirements of domestic industrial anticorrosive coatings for environmental protection.In order to meet the market demand and reduce the risk of relatively concentrated business at present,A company decide to expand the domestic waterborne industrial coatings market as the main strategic objective of the company's operation in the next decade.This paper is a business plan,in which PEST model is used to analyze and study the specific macro market environment of environment-friendly coatings,and then five forces model,SWOT and STP tools are used to analyze and study the advantages and disadvantages of the enterprise in the environment and the strategic direction of enterprise development and marketing,and 7P marketing tactics are used to expand the blue ocean market.In terms of organization and operation,this paper uses partnership and equity dynamic incentive theory to elaborate in detail.In terms of finance,this paper uses NPV analysis method to make a scientific forecast of the cash flow of the whole project,analyze the feasibility of the project,and make a detailed analysis of the sensitive factors in the project finance.Finally,the potential risks of the whole project are analyzed,and relevant suggestions to solve the risks are put forward.