Research On Food Packaging Design Based On Augmented Reality Technology

With the continuous improvement of the level of science and technology and the widespread popularity of Internet technology,digital information technology has gradually integrated into all corners of social development and is closely related to people's lives.The vigorous development of digital information technology not only brings new opportunities for all walks of life,but also has a huge impact on some industries.For the food packaging design industry,the traditional form of packaging has been unable to meet the new consumer demand for packaging in the digital age.Increasing consumer demand has forced food packaging to include improvements in its own form,and the development needs of food packaging design have also made it necessary to keep pace with the development of the times.Augmented reality technology,as an emerging technology developed from the branch of human-computer interaction sub-discipline,has good development prospects with the help of scientific and technological innovations such as algorithm innovation,hardware upgrades,and network development.As the development of augmented reality technology becomes more and more mature,more and more industries choose to combine augmented reality technology with their own development,bringing higher benefits to the development of the industry.Through the application of research on the combination of augmented reality technology and food packaging,not only can we accelerate the era of food packaging in the new era,and bring a new development direction for food packaging design,but also can change the existing food packaging form is relatively boring The situation of food packaging has gradually transformed the design of a single field into a product of multi-field and multi-disciplinary integration,and promoted the continuous development of food packaging toward a variety of design forms.This article first summarizes the concepts and applications of augmented reality technology,and analyzes the deficiencies,improvement points and development directions of existing food packaging.On this basis,the application results of the existing augmented reality technology in food packaging at home and abroad are compared with the existing food packaging design,and the innovation points,application advantages and development of food packaging using this technology areobtained.Based on the existing analysis conclusions,Xu Fuji's new year sugar packaging has been improved,and augmented reality technology has been introduced into the improved design.While exploring the better combination of augmented reality technology and food packaging design,it has also helped to rejuvenate traditional brands Freshmen provide a new direction of development.