Research On Application Of Recreational Food Packaging Design Based On Interactive Concept

According to people's previous understanding of packaging,packaging is used to store goods.The most important function is to protect goods.Therefore,for a long time,designers are more concerned with the design of packaging patterns and text layouts when designing packaging..However,with the continuous advancement of society,the spiritual needs of consumers have increased,and they are no longer satisfied with the protection functions of traditional packaging.Especially in the demand for snack food packaging,consumers expect to have emotional communication with packaging and satisfy the purchase of goods.main purpose.In addition to the needs of consumers,brand packaging design also needs to open up new ideas,so that their packaging can stand out from the similar products on the market,attracting consumers' attention and promoting sales.The interactive concept packaging design considers the structure,visual image elements and materials to cause consumers' emotional resonance,and allows the packaging to recognize the brand through the unified overall image performance,so that the products are left in the hearts of consumers.Deep imprinted.This paper investigates and analyzes the different types of snack food packaging design,and illustrates the shortcomings of the current leisure food packaging design.In order to study the packaging design under the interactive concept,try to find a richer form of expression for the future packaging design,which is more convenient for consumers to use.In-depth analysis of the principles and design methods of interactive concepts in packaging design,as the premise of packaging design,trying to use the design method of interactive concept in packaging design structure and the design method of interactive concept in visual design of packaging design In combination,the consumer can be psychedelic in addition to function and function,and achieve both functional and visual attraction.