Study On Interactive Design Of Food Packaging

With the rapid development and progress of science and technology,the means of communication change constantly,in which the interaction between human and things attracts increasing attention.The rapidly developing cyber world provides people's interaction with more choices;its appearance brings people a brand-new experience.Package,as a kind of carrier of product,builds an interactive barrier between people and things.On one hand,it obstructs their communication;on the other hand,it plays a role in the interconnection between people and products.In the upgrading of product,both the form and the connotation of package change dramatically.What counts is that package continuously changes people's understanding of product whose driving force comes from the interactive experience of product package.Excellent interactive experience assigns values to products and turns consumption into a kind of physical and mental pleasure.Based on the cognition above,this paper takes food package as the object of research.The author implants interaction technology into the package by artistic design so as to improve the interactive experience and overall quality of package.Furthermore,the author also discusses how interactive design philosophy impacts on the process of the result of food package design in three aspects including data requirement,function requirement and other requirements.Based on concept analysis,this paper discusses the approach to integrate interactive design into food package on three levels: sense,behavior and thought.Furthermore,combining with the knowledge of the disciplines like design,materialogy,ergonomics,consumer phycology,behavioristics and sociology,this paper does a comprehensive and systematic analysis of the interactive design methods that can be used in food package by the research methods like comprehensive analytical approach,literature review,investigation and experimentation.Taking advantage of artistic design,as a discipline,this paper constructs a system of interactive design method for food package from a few perspectives including innovative technology,packaging technology,packaging material,packaging structure and visual communication.Finally,the author verified the scientific and practical value of the theory of interactive design of food package by experiment.The author hopes that the interpretation of the theory of interactive design of food package and the discussion of the construction method can provide a brand-new way of thinking and a new perspective for the modern practice of packaging design.