Research On The Marketing Strategies For Road Asphalt Of Petro China Fuel Oil Co.,Ltd.

Since the economic reform and opening up,the national infrastructure construction process has accelerated,especially with the rapid development of China's logistics industry characterized by Internet transactions.Investment in high-grade highway construction is increasing,and the demand for road asphalt is booming,which brings opportunities for the development of asphalt production enterprises.However,the expansion of the market has attracted many companies to enter the asphalt industry,which has intensified competition within the industry.and asphalt production and sales enterprises are facing tremendous pressure.It is of great practical significance to study the road asphalt business and product marketing of Petroleum Fuel Oil Company.Starting with the theory of PEST model,SWOT model and marketing of industry environment analysis,this paper analyses the current situation and development of Petro China Fuel Oil Road Asphalt Business,and summarizes the main problems in its marketing.Then,it analyses the market,business SWOT analysis,STP analysis,competitiveness analysis and marketing strategy 4P of the company road asphalt.The strategic choices of asphalt marketing of Petro China Fuel Oil Company include: optimizing the combination of products and services to achieve the integration of the whole process and enhance competitiveness;optimizing the combination of brands and pricing to achieve product differentiation and pricing flexibility;specializing asphalt distribution to achieve regional monopoly and enhance brand awareness;digitalizing communication and promotion to achieve data-led communication and promotion.Finally,the implementation steps,safeguard measures and control suggestions of marketing strategy implementation of CNPC fuel oil asphalt are put forward.