Research On Business Transformation And Operation Mode Of Sinochem Company

Chemical fertilizer industry is directly related to agricultural production,which is related to national food security and is the basic industry of national economy.However,there are many problems in China's chemical fertilizer application,such as high fertilizer per mu,unbalanced fertilization,low utilization rate of organic fertilizer resources,unbalanced fertilization structure,resulting in farmland soil compaction increased,soil organic matter consumption reached the limit,increasing the cost of agricultural production,greatly reducing the unit benefit of crop per mu,producing the environment serious pollution problems,and threatening the safety of agricultural products quality.At present,China's economic development has entered a new normal.In order to promote the sustainable development of agriculture,the supply side structural reform of the fertilizer industry is necessary.Besides,there is a target that our country achieve zero growth in the total amount of fertilizer use in 2020.Fertilizer industry is facing the grim situation of reform.Sinochem Fertilizer Company Limited(hereinafter referred to as the "Sinofert")is the world's top 500 enterprises of China Sinochem Group Corp(hereinafter referred to in the group)of the core enterprise,a large number of elements,with the most complete trace elements in fertilizer and fertilizer,slow-release fertilizer,bio fertilizer and other new fertilizer research and development and production capacity,products all over the country.However,the grim situation in the global fertilizer market demand,as the world's largest producer of China fertilizer,overcapacity situation is more serious,the national policy of the fertilizer industry are more stringent,the rising prices of raw materials,resulting in a sharp rise in the cost of fertilizer production,market competition is fierce.Facing the severe form and fierce competition in the market,after the analysis of the current development of agricultural policy environment and the chemical fertilizer industry,Sinofert must carry out business transformation and construct chemical fertilizer intelligent manufacturing mode.This model takes the fertilizer machine intelligent network as the carrier,focusing on the low China's fertilizer utilization rate,aiming at the extensive fertilization harm ills of food security,farmers' income,the threat caused by ecological destruction and environmental pollution,the use of cloud computing,networking,big data and other information technology,and promoting scientific and Precise Fertilization with agriculture,agricultural modernization and fertilizer zero growth strategy.At the same time,it can further enhance the company's position in the market of agricultural China.