Research On The Application Of Huangmei Flower Design From The Perspective Of Cultural And Tourism Integration

Huangmei cross-stitch is a traditional handicraft with distinctive regional cultural characteristics in Hubei Province.It was listed in the first batch of national intangible cultural heritage list in May 2006.Its form,content and subject matter imply not only the plain life wisdom and beautiful life wishes of local women,but also the rich and colorful regional culture of China.Since the 1990 s,our country's modern industry has continued to develop,and Huangmei cross-stitch craftsmen have switched jobs,and Huangmei cross-stitch companies have faced bankruptcy due to the loss of handicrafts.Traditional skills have not been inherited and developed and are on the verge of being lost.In order to regain the vitality of Huangmei cross-stitchg,the government,universities and enterprises have adopted a series of measures to protect and inherit the intangible cultural heritage of Huangmei cross-stitch.This design is a research based on the policy of "promoting the integrated development of my country's intangible cultural heritage and tourism" proposed by the Ministry of Culture and Tourism.At present,the integration of cultural and tourism has a broad market demand.This article will investigate and analyze the current market situation of cultural and creative products of Huangmei cross-stitch,to explore the research and development of a cultural and creative product that is more suitable for Huangmei cross-stitch intangible cultural heritage.Combining the modeling characteristics and cultural connotation of Huangmei with the Rose Valley Eco-tourism Scenic Area of Huangmei County,the tourist attraction,after designing though practice,it finally displays in the form of cultural and creative products with the characteristics of Huangmei cross-stitch,cultural characteristics and practical functions,and gives Huangmei cross-stitch new creativity and influence.