Research On The Design Of Creative Products Of Bian Embroidery Under The Background Of Cultural And Tourism Integration

Various regions in my country are rich in cultural resources,but the level of tourism development varies from good to bad.In recent years,with the vigorous development of the tourism industry,cultural tourism has been highly valued by governments at all levels and society.As a well-known historical and cultural city in the country and a key tourist city in Henan Province,the rapid development of cultural tourism in Kaifeng is a key task in its economic and social development.As one of Kaifeng's cultural business cards,Bian embroidery has a history of more than800 years and is known as the "national treasure".Its artistic features are exquisite embroidery,fine stitching,and beautiful colors,and it has been famous throughout the country as early as the Song Dynasty.In 2006,Bian embroidery was identified as one of the first batch of intangible cultural heritage in Henan Province;in 2008,Bian embroidery entered the second batch of national intangible cultural heritage list.As one of the representatives of China's excellent traditional handicrafts,Bian embroidery is not only a material cultural carrier that inherits history,but also an important subsidiary cultural industry of the ancient capital of Kaifeng's tourism industry.In the 21st century,Bian embroidery has been indistinguishable from the glory of the Northern Song Dynasty.The lack of successors has led to the loss of skills;manufacturers blindly reduce costs and make Bian embroidery products uneven;although it is included in the national intangible cultural heritage list,its popularity is extremely low.;Urban talent training cannot keep up with the needs of industrialization construction,and there is a shortage of high-quality innovative compound talents;although the country is advocating innovation and development,some enterprises and institutions are obviously inadequate in independent innovation capabilities and low level of research and development.The lack of capacity and motivation for the protective development and creative transformation of Bian embroidery skills has become the main reason for the stagnant added value of products,restricting the development of Bian embroidery industrialization and the further improvement of benefits.In the context of the in-depth integration of cultural and tourism development,how to give play to the positive interaction of culture and tourism on the contemporary inheritance and development of Bian embroidery intangible cultural heritage requires exploration and deep thinking.Under the background of cultural and tourism integration,traditional culture and art have a broad market demand.Taking the inheritance and protection of intangible cultural heritage Bian embroidery as a case,combined with the development trend of cultural and tourism integration,the development and research of Bian embroidery cultural creative products are carried out.The thesis explores the historical origin,artistic characteristics and cultural connotation of Kaifeng Bian Embroidery through literature analysis,field surveys,and person interviews,and analyzes its inheritance status and development trend.Combining relevant literature and field research data,we will sort out and analyze the existing Bian embroidery market and products in Kaifeng,clarify the current product design problems and difficulties,and provide a realistic basis for the development of Kaifeng Bian embroidery cultural and creative products.Combining with relevant excellent cases,discuss the design principles and methods suitable for the development of Bian embroidery cultural creative products.Through the support of the above-mentioned theory and practical basis and the SWOT analysis method,analyze the advantages,disadvantages,opportunities and challenges of the development of Bian embroidery cultural creative products in Kaifeng cultural tourism,and discuss the development of Bian embroidery cultural creative products in an all-round,multi-level and in-depth manner.development strategy.The design practice finally presents a cultural and creative product featuring Bian embroidery,which is practical,artistic,and cultural.It intends to enhance the added value and core competitiveness of Kaifeng Bian embroidery,so that the traditional Bian embroidery art will glow with new vitality and vitality.Promote the contemporary dissemination of Kaifeng Bian embroidery art culture.