| With the development of science and technology rapidly,the speed of upgrading new products is getting more and more fast,the life cycle of product is becoming more shorter and shorter,the competition in companies is becoming more and more intense.Under this market situation,only to meet the internal needs of market users and constantly providing new products responded quickly and timely that can satisfy the personalized needs of users,which we can gain a competitive advantage in the increasingly fierce market competition.The guarantee for companies to continuously obtain market competitive advantages can be adopted of differentiated development of new products.Firstly,the research background and main research contents of the paper were expounded in this paper,and determined the purpose of the research according to the research background and significance of the new product development differentiation strategy of the importance of the main research content.Secondly,on the basis of the previous new product development,product differentiation strategy definition,characteristics research,the application and implementation of Z company's new product differentiation strategy are tried.It is considered that the strategy of Z company's new product development based on concurrent engineering theory has the development business model and prospect of the company,which enriches the purpose of the study and the concurrent engineering theory of competition strategy.Thirdly,from the implementation of the process of product differentiation investigation,design,implementation and delivery,we provide a new path for the company's development ability and competitiveness,which has a significant impact on the company's market positioning and development.Finally,in the summary and prospect part,according to the research results of this paper,the main summary of this paper,and the shortcomings of the research,I look forward to the future development direction of the company. |
PDF Full Text Request