| With the rapid development of globalization and information,the social environment of enterprise is very complicated.The elements that emphasize the survival and development of enterprises are becoming more and more complicated.Under the competition,it becomes a very important study with how to survive and develop.How to make the specific and realistic strategic is an important problem faced by enterprises.The Enterprise Strategic Control and its flexibility determine the fate of any modern enterprise.Each enterprise has to re-survey each concerned elements of its strategic control,to review the strategic programming process and to re-construct its unique management philosophy so as to locate the new approach toward long-term sustainable development.The thesis,first of all,presents the topic with a brief introduction to study purposes,study approaches and its outlines.Then analyzes the exterior strategic environment of YUJING Machine:Analyzes the macro-environments of YUJING Machine by PEST,and the business environments of YUJING Machinery by SWOT.And following analyzes interior strategic environments of YUJING Machine.The current situation of YUJING Machinery analyses from the side of main business,human resources,technological resources,intellectual property,management system,marketing management,financial affairs etc.According to the Michael Porter’S Industry Competition Analysis Mode,YUJING Machine decides to maiming use the“SO”strategies,and assistant of“ST”and“WO”strategies.In order to achievements of the strategic target,YUJING MACHINERY must be ensured to have a fine organization,capital,technology,talent.In the end,the author makes a summary of the thesis. |
