Study On Innovative Artware Design Of Folk Custom Tourism In Northern Shaanxi

In recent years,the tourism industry in Northern Shaanxi has shown a great leap forward development,but the tourism arts and crafts industry is still in a primary stage.The existing artware market and products are not only lack of scale and influence,but also do not make full use of the extremely rich folklore and historical and cultural resources of Northern Shaanxi.This cannot meet the growing consumer demand of domestic and foreign tourists,but also affect the overall efficiency and development of the tourism industry in northern Shaanxi.To solve this problem and highlight the characteristics of regional culture,based on the analysis of Northern Shaanxi tourist crafts market research,this paper studies innovative artware design forms systemically,and puts forward the basic development strategy of tourism product with northern Shaanxi regional cultural characteristics.Firstly,the basic theory of the concept,characteristics and value of tourist handicraft is sorted out.The paper analyzes the geographical and cultural characteristics in Northern Shaanxi such as loess culture,frontier fortress culture,red shrine culture and etc..From two constitute elements,humanities and natural,of tourism resources,the development of folk art,local customs,and other tourism resources in Northern Shaanxi is analyzed.The core content of this paper is the innovative research of tourism crafts design in northern Shaanxi.At first,the innovation design principle for the Northern Shaanxi tourism crafts and expression strategies of the regional traditional folk culture is proposed.Then from the aspects of theme,content,language form,decorative and practical functions,the innovative design forms and practice of North Shaanxi folk custom tourist artware is researched systematically.The special status of "Xintianyou" in the Northern Shaanxi folk culture and the crafts theme development value is emphasized.The innovative design concept combined the traditional and modern is put forward from three aspects: modeling form,color application and materials technology.Some basic ideas and solutions are declared for series design of "Xintianyou" crafts and practical innovation of crafts.At last,the article discussed the basic strategy of the Northern Shaanxi regional cultural tourism products development,with three aspects: promoting the characteristic culture of Northern Shaanxi,persisting in the strategy of long-term development and exerting the function of government management.